도요타marketing ,자동차산업,marketing ,브랜드,브랜드marketing ,기업,서비스marketing ,…
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Download : 도요타마케팅,자동차산업,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p.pptx
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TOYOTA
)
1
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Introduction
Crisis
Innovation & Leadership
Contents
2
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About TOyota
3
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Crisis of Toyota
Leadership & Innovation
About Toyota
Full name : Toyota Motor Corporation
Origin: Japan
Position
- World`s largest automobile maker
- One of the largest conglomerates
in the world
4
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5
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Crisis of Toyota
Leadership & Innovation
About Toyota
Growth History
1933 Established
1935 - First vehicle built
1957 - First passenger car
1972 - 10 million vehicles
1999 - 100 million vehicles
2003 - 6.78 million vehicles → World’s No. 2
2006 - 8.808 million vehicles → World`s No.1
6
_SLIDE_7_
Crisis of Toyota
Leadership & Innovation
About Toyota
7
_SLIDE_8_
Leadership & Innovation
Crisis of Toyota
About Toyota
Strength:
Global organization
High financial strength
Excellent penetration
SWOT
SWOT
Weakness:
A foreign importer
Production capacity
8
_SLIDE_9_
…(省略)
Download : 도요타마케팅,자동차산업,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p.pptx( 52 )
도요타marketing ,자동차산업,marketing ,브랜드,브랜드marketing ,기업,서비스marketing ,글로벌,경영,시장,事例,swot,stp,4p
설명
도요타marketing ,자동차산업,marketing ,브랜드,브랜드marketing ,기업,서비스marketing ,글로벌,경영,시장,事例,swot,stp,4p
순서
도요타마케팅,자동차산업,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p , 도요타마케팅,자동차산업,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p경영경제레포트 , 도요타마케팅 자동차산업 마케팅 브랜드 브랜드마케팅 기업 서비스마케팅 글로벌 경영 시장 사례 swot stp p
도요타마케팅,자동차산업,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,p,경영경제,레포트
레포트/경영경제
다.