VAT and CCT Viable Systems Approach and Consumer Culture Theory - A Co…
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VAT and CCT Viable Systems Approach and Consumer Culture Theory - A Conceptual Framework
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VAT and CCT Viable Systems Approach and Consumer Culture Theory - A Conceptual Framework
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VAT and CCT Viable Systems Approach and Consumer Culture Theory - A Conceptual Framework
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The aim of this study is to depict the relational dynamics between the firm/ brand and the individual/consumer or communities of consumers. To this aim we propose a conceptual framework, integrating the viable systems approach (VSA) with consumer culture theory (CCT), which considers the individual as an active co-maker of the product/brand (‘prosumer’). The VSA view of the firm overcomes the limitations of CCT research, which is mainly focused on the individual, giving little consideration to the other actors in the context.
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VAT and CCT Viable Systems Approach and Consumer Culture Theory - A Conceptual Framework
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VAT and CCT Viable Systems Approach and Consumer Culture Theory - A Conceptual Framework
.
VAT and CCT Viable Systems Approach and Consumer Culture Theory - A Conceptual Framework VAT and CCT Viable Systems Approach and Consumer Culture Theory - A Conceptual Framework
다.
