PUBEYES REPORT
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작성일 22-09-18 10:56본문
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PUBEYES MARKETING PLAN
Outline
Introduction and Situational Analysis
General Overview (Popeyes)
Current Situation
Customer and Market Analysis
Customer Analysis
Survey Result
Reason for coming up with Popeyes
Logo Explanation
Location
Main Menu
Marketing Strategies
SWOT Analysis
STP (segmentation, targeting, positioning)
Marketing Strategy (4P Mix)
Services Offered
Price of Product
Financial
Mission & Vision
Conclusion
Introduction and Situation Analysis
General Overview (Popeyes)
Popeyes is a fast-food chain company that was established in 1972 and primarily located in New Orleans, America and founded by Al Copeland. It currently has about 500 chains in 20 countries selling mainly biscuits and chicken. It first came to Korea in 1994 for the first time.
In the past few years, many fast food restaurants near HUFS have closed down due to a variety of reasons. Out of these fast food restaurants, Popeyes was one of the …(skip)
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